Google Analytics is a powerful analytics tool that allows website owners to monitor who visits their site, which pages they’ve been looking at, and how they got there. Tracking these metrics (in addition to a number of others) makes it possible to boost your site’s conversion rates, increase product sales, and grow traffic.
Having some insight into how your target audience interacts with your site is vital. Fortunately, integrating Google Analytics with WordPress is a cakewalk – all you have to do is install a plugin, configure its settings, and you’re good to go.
With this in mind, in this post, we’ll show you how you can integrate Google Analytics to your WordPress site – the easy way – and cover some essential metrics that you should be tracking. But before we begin, let’s take a look at why it’s a good idea to have Google Analytics in the first place.
Let’s get started.