Marketing & Design Articles
WordPress Capabilities Ignited for the Ultimate in Marketing and Web Design
WordPress is no longer the simple publishing platform that it once started out as in 2003. In fact, millions of people use WordPress as their content management system to create complex, intricate, and extremely successful websites.
Understanding that professional web designers, agencies, and corporations, in addition to regular everyday people, use WordPress on a daily basis will help you to understand why WordPress has evolved into what it is today – full of beautifully laid out design concepts, cool functionalities, and super simple user navigation abilities. And the truth is, the overall look and feel of your website plays a large role in whether people visit and stay on your website, purchase products or services from you, or share what they like with their friends and families.
But do you know how to take advantage of everything WordPress is capable of?
If you are looking for ways to elevate your website above the stiff competition in your industry, or are just looking for better ways to connect to your target audience, come see what our Marketing and Design section has in store for you.
- Social Integration. Learn how to encourage visitors to share your content across multiple social networks. In addition, invite readers to follow your social networks and get more involved.
- Web Design. Your website is the face of your online business or blog. Find out how web layout, company branding, site navigation, usability and readability, fonts and typography, color schemes, and more help dictate the success of your website.
- UI/UX. Learn about the current best practices for website and digital-product user interface design and user-flow strategy.
Stay up to date with emerging trends, check out commonly used resources found across the web, and educate yourself with helpful how-to guides so that your WordPress website will rise above all of the other common websites found on the internet today. Trust us, you will be happy you did.
The Latest Marketing & Design Articles
After many late nights and early mornings, fuelled by buckets of caffeine, you’re finally finished your first product.
But, you’ve got questions. Chiefly, how do you make your product into a success that validates all the time and effort you’ve put into creating it?
With a product launch.
You’ve heard the message – Pinterest is great for blog traffic. You’ve got an account for your blog and you’re curating content and making pins for all your own posts.
You’ve even invested in a Pinterest scheduler like Tailwind or Board Booster and it’s pinning on your behalf day and night.
But you check your Google Analytics and… crickets.
Why aren’t you getting the results everyone raves about?
Is it you? Maybe you’re not cut out for this Pinterest thing?
It’s not you – it’s your pins.
What’s the first thing your new subscribers see from you? Is it a rousing red-carpet welcome to your tribe or is it the lukewarm equivalent of a cold fish handshake?
The benefit of a welcome email and a welcome email series is clear.
Sales funnels are popular right now. You can hardly scroll your Facebook news feed without seeing one or more advertisements for “profitable sales funnel training.”
It’s understandable – a sales funnel is designed to take your visitors on a journey from being an interested party on your site to a buyer of your product or service.
But, what is a sales funnel anyway?
Are you ready to start growing your email list? But, not sure how to go about mastering email list technology?
You’ve got some decisions to make, and without experience, it’s hard to know which way to go.
Which email service provider should you use? Do you need to use a lead capture plugin? If so, which one? How do you deliver opt-in freebies and how do you tag people so you know what they’re interested in?
You’ve got the knack of creating opt-in offers that sizzle and attract subscribers like flies to honey. And now you’ve got your first subscriber (or 10, or 100) and you’re ready to take on the world.
But what should you send these people who’re signing up to receive emails from you?
You know having an email list is important, but how do you get people to subscribe in the first place? When you’re staring down at a list of zero (or one – thanks, Mom!), it seems like you’ve got a long way to go to reach even 100, let alone 1,000 or 10,000.
Yet, you’ve also heard stories from people who grew their email lists. Fast.
What’s their secret?
What’s the one thing most experienced bloggers list as their number one regret?
Not starting their email list sooner.
Having an email list gives you a way to connect with your fans, instantly.
Looking for some free logo design apps to knock the logo for your next site out of the park? While the free tools can’t quite beat out a professional designer just yet, they’re actually pretty great for creating basic logos that still look stylish.
You’ve heard the news on Pinterest and its traffic generating potential, and now you’re ready to take the plunge.
You want to get a piece of the traffic pie because each pin can drive up to 2 page visits, 6 page views, and 78 cents.
But, how are you going to keep up with the demands of pinning 20 or more pins per day?
Typography – the core of text design – is an ancient craft studied by many. This art form of arranging fonts to make written language legible, readable, and visually appealing goes back as far as 2000 B.C. and can be found in early Mesopotamian writings.
Fast-forward to today, and rest assured that typography still holds its importance.
Social media is the number one driver of website traffic, responsible for over 30% of all traffic. Social has surpassed search in terms of traffic generation and made social marketing an essential component for every blog and business.
Social marketing gives you the ability to grow your audience and build your brand economically. Using social media, you can speak directly to your customers and become part of their day-to-day lives.
Social marketing is incredibly important for businesses and bloggers. Done effectively, you can sidestep the need to wait for search engine optimization to be effective and go straight to the platform where your customers are hanging out with their family and friends.
Social media is a crucial part of your marketing strategy. It helps build your reputation, grow your reach, and generate leads in an economical way. But, are you suffering from social media schedule overwhelm and dreading the time it takes to fill up your queue for the week?
Did you know that it was estimated in 2016 that by the end of this year, 51% of all companies would have an executive in place that directly oversees their company’s content marketing strategy?
The truth is, content marketing works. And more than ever, people with business websites of all sizes are realizing this. In fact, all of the most successful businesses already know this and take advantage of including high quality, written content on their website to engage new customers, convert more sales, and drive revenue.
It can be hard to publish valuable blog content on a regular basis. Especially if you are trying to run a growing online company. However, while it can be difficult to justify spending time crafting blog content for your website, it is not difficult to see the benefits of doing so. That’s why today we are going to take an in-depth look at what exactly content marketing is and the top reasons why your website needs a blog now.
Are you struggling to keep up with the demands of your Twitter schedule? New tweets, what images you should use, responding to your followers, mentions and retweets… There’s got to be an easier way.
It’s easy to be overwhelmed by social media. There’re so many platforms that you need to master as a blogger or a business owner. Twitter is one that many entrepreneurs would prefer to “set and forget” or avoid altogether.
But Twitter is not a platform to ignore.
Are you struggling to get traffic to a new blog? You’ve heard Pinterest is a powerhouse of traffic for bloggers, but you’re not sure how to tap into the power of Pinterest to boost your blog traffic.
It’s not just for food and mom bloggers either. Pinterest is responsible for around 5% of all referral traffic. And if you’re in eCommerce, on average Pinterest users spend more than Twitter or Facebook users.
So, how do you get a piece of this pie?
Do you feel like you’re on the content creation hamster wheel? Especially when it comes to social media? If so, you need to learn how to repurpose your content for your favorite social media platforms so that you can spend less time in the creation process and more time marketing your website, selling your products, or playing catch-up on administrative tasks.
Social media is essential to growing your business online. Globally, there are over 2.7 billion active social media users. To grow your brand, you need to be across several channels and be posting regularly. So what’s a blogger to do? Read on for our top solutions for how to get the most bang for your buck out of your content!
Are you keeping up with the latest in fashionable web design? If you aren’t following what’s hot in web design trends for 2017, you might as well deck out your site in magenta and switch out your fonts for Comic Sans.
Ok, it’s not quite that bad. However, it’s important for web designers and website owners to keep on top of the latest design trends. It’s not only about looks – your website design can make or break trust with your reader and either convert them to a buyer or send them running to your nearest competitor.