If you’re running an online business then you’ve probably heard that email marketing is key. Retaining existing customers is more cost effective than attracting new business, and email marketing is a great way to keep subscribers engaged with your brand.
Taking a cue from successful online business, you’ve decided to try it out for yourself. But which platform should you go with to put your email marketing plans into action? In this post, we’ll compare and contrast two industry-leading email marketing services – AWeber vs MailChimp – to help you determine which solution is best for your business needs.