One of the biggest problems with online businesses is that they aren’t very personal. Prospective customers often have a ton of questions that they’d (ideally) like answered in real time. For this reason, delivering value and providing a memorable user experience every single time is essential.
Rather than expecting your visitors to interact with you through contact forms and by submitting query tickets, you could consider offering online chat support. This would allow you to provide timely answers to interested prospects and potentially convert them to loyal customers.