One of the biggest problems with online businesses is that they aren’t very personal. Prospective customers often have a ton of questions that they’d (ideally) like answered in real-time. For this reason, it’s important to deliver value and provide a memorable user experience every single time.
Rather than expecting your visitors to interact with you through contact forms and by submitting query tickets, you could consider offering online chat support. It gives you the means to provide timely answers to interested prospects and potentially convert them to loyal customers.