WooCommerce versus Magento: eCommerce Platform Competition At Its Best

There is much to be said about the eCommerce platforms WooCommerce and Magento. And, while each varies greatly in some aspects, it is highly debatable which one reigns supreme. While one ranks as one of the most popular WordPress plugins available today, and the other is a standalone product newly acquired by the likes of eBay, they each make a strong case for why they are the better eCommerce solution.

With businesses making the move to occupy web retail space at alarming rates, it is important to understand how to keep up, especially if you are new to the eCommerce industry. This means knowing which tools to have on hand in order to build a strong foundation that will ultimately lead to the success of your online shop.

The Essential Guide to the WordPress Template Hierarchy

The WordPress template hierarchy is an intricate system that dictates how the WordPress CMS associates a template file with a content type to render your website’s pages. If you’re thinking about creating your own WordPress theme or using a child theme on your website, then you may have to dig into it to get the effects you want on your site.

In this post, we’ll explain everything you need to know about the WordPress template hierarchy, from what it is to how it chooses templates, and we’ll also give you some examples to follow along. By the time you’re done with this post, you’ll have a better understanding of how you can use the template hierarchy in your next project.

Let’s get started!

WordPress and Drupal: A Complete Comparison of Two Industry-Leading CMS Solutions

One of the most important decisions you’ll have to make when launching a new website is choosing a content management system (CMS) for it. Being flexible solutions, WordPress and Drupal are two contenders that stand out in the crowd. And although both CMS options are similar in many regards, they also have a number of sharp differences when it comes to factors like the cost associated with them.

With this in mind, in this post, we’ll present a complete comparison of two industry-leading CMSs – WordPress and Drupal – by assessing them against our evaluation criteria. Hopefully, by the time you’re done with this post, you’ll have a better idea about which CMS is right for you.

Let’s get started!

The Top 6 Reasons Why Your Business Website Needs a Blog…Now

Did you know that it was estimated in 2016 that by the end of this year, 51% of all companies would have an executive in place that directly oversees their company’s content marketing strategy?

The truth is, content marketing works. And more than ever, people with business websites of all sizes are realizing this. In fact, all of the most successful businesses already know this and take advantage of including high quality, written content on their website to engage new customers, convert more sales, and drive revenue.

It can be hard to publish valuable blog content on a regular basis.  Especially if you are trying to run a growing online company. However, while it can be difficult to justify spending time crafting blog content for your website, it is not difficult to see the benefits of doing so. That’s why today we are going to take an in-depth look at what exactly content marketing is and the top reasons why your website needs a blog now.

How to Manage and Use WordPress Custom Fields

You know how every blog post you write displays the author’s name, the date it was published, and its category on your feed and article page? What if you wanted to add more custom fields there? Well, you’re in luck! WordPress custom fields lets you do that.

WordPress custom fields are simple bits of blogging functionality that are built into the core software. They allow users to bind custom metadata with their content to enhance its readability and make it more functional. In this post, we’ll show you how you can get started with managing and using custom fields in WordPress.

Let’s put everything into context before we begin!

How to Automate Your Twitter Marketing Using IFTTT

Are you struggling to keep up with the demands of your Twitter schedule? New tweets, what images you should use, responding to your followers, mentions and retweets… There’s got to be an easier way.

It’s easy to be overwhelmed by social media. There’re so many platforms that you need to master as a blogger or a business owner. Twitter is one that many entrepreneurs would prefer to “set and forget” or avoid altogether.

But Twitter is not a platform to ignore.

Your Indispensable Guide to WordPress Caching

As your WordPress website continues to grow, you may notice that its page loading time gradually starts to increase. This can lead to a lower search engine ranking and loss in your website’s traffic. Fortunately, you can install a WordPress caching solution to improve your site’s loading time manifold. Caching allows you to store a static version of your website in the visitor’s browser so that your site loads faster the next time they decide to visit it.

With this in mind, in this post, we’ll cover everything you need to know about WordPress caching and suggest some tools that you can use to leverage caching to its full potential. By the time you’re done reading this post, you’ll hopefully have a better understanding of how WordPress caching works and why it’s a good idea to install a caching plugin on your site.

Let’s get right to it!

The Ultimate Guide to WordPress Slugs

As a savvy WordPress user, you’ve probably heard of WordPress slugs. They’re simple bits of the core WordPress software that have a huge impact on your site’s search engine optimization. And since they’re so seemingly simple, it’s easy to miss out on the benefits they have to offer.

In this post, we’ll cover everything you need to know about WordPress slugs – from what they are to why they’re important. We’ll also go over some of the best practices you should keep in mind when implementing WordPress slugs to get the most out of them.

Let’s get cracking!

5 Things You Need to Do When Your WordPress Website Is Hacked

Finding out that your WordPress website has been hacked is stressful. It can potentially affect everything from your site’s reputation to the traffic it receives – and more. Worse yet, if you’re running an online store or a membership site, you could risk compromising your users’ sensitive data.

Fortunately, there are a few steps you can follow to minimize the impact of the malicious hacking attempt and clean up your website.

With this in mind, in this post, we’ll take a look at some things you can do to recover your WordPress site after it’s been hacked. We’ll also cover some preemptive steps that you can take to make sure your site doesn’t get hacked again.

Let’s put everything into context before we begin.