Adding video to your blog or website is nothing new. In fact, people have been adding videos to their websites for some time now – long before YouTube became a hit, social media took the world by storm, and online streaming became a way of life for the majority of people around the world.
However, as video equipment has become more accessible and affordable, people have become more comfortable in front of the camera, and site visitors have immersed themselves in consuming video every single day, there is no denying that adding video to your website is more popular than ever.
Especially for those looking to market their brand in a different way, attract a new type of audience, and step ahead of the competition.
Video marketing has become one of the very best ways to boost your success as a website owner. In fact, take a look at some startling statistics if you don’t believe me:
- Online video is said to account for nearly 74% of all online traffic
- People spend 2.6X the amount of time on pages with video than without
- Conversions increase 80% when video is integrated into a landing page
- When it comes to text versus a video, over half of all people prefer video
- 4X as many customers would rather watch a video about a product than read about it
And the statistics go on and on supporting the popularity of video amongst internet users.
So why are only 70% of all marketers making video content a priority on their websites?
Beats me. But what I do know is that there are some compelling reasons why using video on your blog or website is a good thing. And today, I am going to share those secret reasons with you.
The Top Reasons You Should Add Video to Your Blog or Website
1. They Are Easy to Create
Videos are more natural and free flowing than written text. They are quicker to create, require much less writing/editing/rewriting, and can come across as more conversational than educational.
In the example shown below, Moz takes a dual approach to informing their readers about the topic at hand. Not only do they present everything in written form, they add an an entertaining video to appeal to those who prefer to watch and learn.
With a few pieces of inexpensive equipment, some editing software, and a strong video hosting provider, even the most novice of video bloggers can make a video anywhere, at anytime. Plus, videos work for all content types – educational pieces, tutorials, demos, promotions, and even entertainment pieces.
2. Everyone Loves Video
Did you know that over 1 billion hours of video content is consumed every day on YouTube alone?
That’s because people love video. They love to watch it and share it across their social media platforms. Video appeals to your audiences’ visual nature, is extremely accessible, and remains an effortless activity for those watching.
If you cater to your audience’s desire to watch videos by adding them to your blog, you will inevitably boost site traffic, gain new visitors, expand your email list, and increase conversions. Plus, you may even go viral!
3. Video Personalizes You
Everyone knows the power of social proof. Whether you are a website owner looking to convince customers to buy, or you are a customer looking to be convinced, testimonials are a great way to show the credibility and reliability of a brand.
In the end, people want to know that your company is the real deal, void of scammy tactics, wrong information, and robots doing all the work for you. You see, people want to know you are human.
Using video personalizes your website in a way that no written testimonial can. After all, anyone can write a testimonial and label it as social proof. However, site visitors can relate to video in which your face and voice become very real.
As seen in the HubSpot Partner Spotlight Series, real people with real companies share their experiences, successes, and challenges, all with an underlying intention to promote HubSpot and their own brand.
4. It is SEO Friendly
People search for video content using Google every single day. In fact, 62% of all Google universal searches include video.
Since Google places a lot of emphasis on SEO optimized video content because people are obviously looking for that type of content, why not take advantage of this and boost your site’s rankings? Look here for additional reasons to add video content to your site in regards to SEO:
- Competition for video content is far less than written text, meaning your chances of ranking higher are better
- Click rates for video are often higher bringing more traffic to your website
- Video content engages site visitors for longer periods of time lowering bounce rates and targeting your site for higher rankings
- It exposes your site to an audience looking only for video content
- Video is easily shared which helps with your site’s SEO
5. It Makes You Unique
Although video content on websites is increasingly popular, it is still in its infancy compared to the sheer amount of written content that exists on the web today. By regularly sharing video content on your website – whether you educate, promote, or entertain – site visitors will come to rely on this content and come back for more.
Take a look at Microsoft’s approach to video content. They create animated video content to make a seemingly boring topic not as, well, boring. Though this method is a little bit more skill intensive than simply interviewing an expert in the field of data protection, it is a good example of some of the various ways you can add video to your website.
Think about it. Some of your competitors have zero video content on their websites. By adding video to your website you already brand yourself as different from all the other websites vying for your audience’s attention.
6. It Will Help Boost Sales
If you own an eCommerce shop, adding video to your website can make you an overnight success. The options are endless when it comes to the type of video content you can add to an online shop. For example, customer testimonials, demos, product or service promotions, and more.
Sometimes video can be more persuasive than written text. For instance, people who view a video before making a purchase decision are 144% more likely to buy than if they had not watched a video. This can be great for your bottom line.
In addition, video is definitely more entertaining. Take for instance Billabong’s “I Surf Because…” campaign. They invite ocean lovers to create their own video that can be shared across their social media networks – all with Billabong branding. Moreover, Billabong chooses a winner each week and highlights them on their website for everyone to see. This genius way of getting site visitors to interact with their brand, paired with free advertisement of their products make Billabong a leader in the video content world.
The truth is, sometimes product information in written form can be drab and boring. Try adding video content about your business to your website and inject some life into your company.
In the end, video is not going anywhere anytime soon. People will continue to consume video content at alarming rates and website owners would be wise to follow suit and give their site visitors what they want.
if you are looking to reach new audiences, expose your brand to more people, and engage site visitors for longer, consider adding video content to your website. Not only will it help you establish yourself as an authority in your industry, it will provide an alternative outlet for educating and entertaining your audience, and promoting your products and services.
Have you ever used video content on your website? What type of video content did you find was the most beneficial to your audience and your success? I would love to hear all about it in the comments below!