Adding video to your blog or website is nothing new. In fact, people have been adding videos to their websites for some time now – long before YouTube became a hit, social media took the world by storm, and online streaming became a way of life for the majority of people around the world.

However, as video equipment has become more accessible and affordable, people have become more comfortable in front of the camera, and site visitors have immersed themselves in consuming video every single day, there is no denying that adding video to your website is more popular than ever.

Especially for those looking to market their brand in a different way, attract a new type of audience, and step ahead of the competition.

Everyone that runs a website is dying to know how to capture more emails. After all, building your email list is a great way to expand your brand, encourage more sales, and solidify yourself as an authority in your industry. Plus, emails sent out by you to interested site visitors are personal, purposeful, well-targeted, relatively inexpensive to manage, and are a great way to forge one-on-one relationships with your subscribers.

Rather than simply hoping users will sign up in your sidebar, what if you could convince site visitors to opt-in with their email addresses immediately after clicking on your website?

Well you can, using a squeeze page.

Catching a site visitor’s attention the minute they click on your website is crucial for increased site engagement. After all, if a visitor is not impressed from the start, you cannot expect them to want to continue reading your killer content, subscribe to your newsletter, or purchase your products.

However, do you realize that your WordPress website’s most visited page is typically the About Us page?