WooCommerce versus Magento: eCommerce Platform Competition At Its Best

There is much to be said about the eCommerce platforms WooCommerce and Magento. And, while each varies greatly in some aspects, it is highly debatable which one reigns supreme. While one ranks as one of the most popular WordPress plugins available today, and the other is a standalone product newly acquired by the likes of eBay, they each make a strong case for why they are the better eCommerce solution.

With businesses making the move to occupy web retail space at alarming rates, it is important to understand how to keep up, especially if you are new to the eCommerce industry. This means knowing which tools to have on hand in order to build a strong foundation that will ultimately lead to the success of your online shop.

The Top 6 Reasons Why Your Business Website Needs a Blog…Now

Did you know that it was estimated in 2016 that by the end of this year, 51% of all companies would have an executive in place that directly oversees their company’s content marketing strategy?

The truth is, content marketing works. And more than ever, people with business websites of all sizes are realizing this. In fact, all of the most successful businesses already know this and take advantage of including high quality, written content on their website to engage new customers, convert more sales, and drive revenue.

It can be hard to publish valuable blog content on a regular basis.  Especially if you are trying to run a growing online company. However, while it can be difficult to justify spending time crafting blog content for your website, it is not difficult to see the benefits of doing so. That’s why today we are going to take an in-depth look at what exactly content marketing is and the top reasons why your website needs a blog now.

Underwood: A Bold Blogging Theme for Those Who Have Something to Say

In response to those demanding a bolder, more masculine, and content-centered WordPress theme, the team at ThemeShift set out to develop a blog template that would deliver just that.

Not one to disappoint its customers, Themeshift is happy to announce their newest WordPress blogging theme, perfectly suited for journalists, food bloggers, and photographers. Moreover, Underwood is so versatile and easy to use that anyone looking for an awesome WordPress theme packed with useful features, an exceptional blogging platform, and straightforward design concepts, can use Underwood and create a one-of-a-kind website from the ground up.

WooCommerce versus Shopify: Which Platform Better Suits Your eCommerce Needs?

The explosive pace at which eCommerce stores have grown over the past few years is nothing short of incredible. In fact, statistics show that by the end of this year, nearly 1.77 billion people will have made an online purchase via an eCommerce shop.

Wouldn’t that be great if some of those buyers purchased from you?

With trillions of dollars being spent each year on online purchases, it should come as no surprise that people are looking to get in on the eCommerce bandwagon in record numbers. And, because it is simpler and cheaper than ever to set up an eCommerce shop, the competition continues to rise. That’s why choosing the perfect eCommerce platform to sell your products and services is essential to making it in the world of online sales.

There are so many things to consider when it comes to choosing an eCommerce solution: features, store management, design, shopping cart systems, blogging, SEO optimization, expandability, support, and of course, cost.

That’s why today I am going to compare two of the most popular and widely used eCommerce platforms – WooCommerce and Shopify – to help you with this important decision.

How to Embed Google Calendar in WordPress and Why This Will Make Your Life Easier

Google Calendar is quickly emerging as people’s go-to calendar application all over the world. With exceptional functionality, ease of use, and integration with Google’s other services, this should come as no surprise. In fact, 57% of people surveyed say ease of use is their number one priority when it comes to choosing which calendar application to use. Hence, the reason Google Calendar ranks number one.