How to Build an Effective About Us Page for Your WordPress Website

Catching a site visitor’s attention the minute they click on your website is crucial for increased site engagement. After all, if a visitor is not impressed from the start, you cannot expect them to want to continue reading your killer content, subscribe to your newsletter, or purchase your products.

However, do you realize that your WordPress website’s most visited page is typically the About Us page?

10 Best Online Collaboration Tools for Web Designers and Developers

Working together with team members and clients on a project can be difficult. In most cases, a design or development team ends up getting stuck in lengthy email correspondences instead of focusing on the project itself. This is where collaboration tools come in.

Collaboration tools are designed to help smooth out project workflows and make it easier for the team to coordinate with their clients and with one another. In this post, we’ll round up some of the best collaboration tools for both web designers and web developers and highlight their key features.

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Social Marketing 101: Part 2 – Following Best Practices

Social media is the number one driver of website traffic, responsible for over 30% of all traffic. Social has surpassed search in terms of traffic generation and made social marketing an essential component for every blog and business.

Social marketing gives you the ability to grow your audience and build your brand economically. Using social media, you can speak directly to your customers and become part of their day-to-day lives.

WordPress vs. Ghost: A Comparison of the Two Best Blogging Platforms

WordPress has long been hailed as the ultimate blogging platform and full-fledged content management system (CMS) among website owners worldwide. However, as some continue to expand their websites into more than just a simple platform for sharing high-quality blogging content, there is a large majority of people who still seek a simple, elegant, and easy-to-use publishing platform for sharing ideas and nothing more.

WooCommerce versus Magento: eCommerce Platform Competition At Its Best

There is much to be said about the eCommerce platforms WooCommerce and Magento. And, while each varies greatly in some aspects, it is highly debatable which one reigns supreme. While one ranks as one of the most popular WordPress plugins available today, and the other is a standalone product newly acquired by the likes of eBay, they each make a strong case for why they are the better eCommerce solution.

The Essential Guide to the WordPress Template Hierarchy

The WordPress template hierarchy is an intricate system that dictates how the WordPress CMS associates a template file with a content type to render your website’s pages. If you’re thinking about creating your own WordPress theme or using a child theme on your website, then you may have to dig into it to get the effects you want on your site.

In this post, we’ll explain everything you need to know about the WordPress template hierarchy, from what it is to how it chooses templates, and we’ll also give you some examples to follow along. By the time you’re done with this post, you’ll have a better understanding of how you can use the template hierarchy in your next project.

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WordPress and Drupal: A Complete Comparison of Two Industry-Leading CMS Solutions

One of the most important decisions you’ll have to make when launching a new website is choosing a content management system (CMS) for it. Being flexible solutions, WordPress and Drupal are two contenders that stand out in the crowd. And although both CMS options are similar in many regards, they also have a number of sharp differences when it comes to factors like the cost associated with them.