The insurance game isn’t exactly exciting, but you can make it interesting to people if you frame it properly on your website. Actually, many people are interested in learning about insurance, but it’s simply a matter of formatting and clear transparency that keeps them motivated about learning.
Leverage Your Website To Stand Out From The Competition
With a website for your insurance company, you have a unique opportunity to stand out from the dozens of other agents out there who are simply peddling insurance to their friends and family. A website gives you a chance to make a blog with all sorts of detailed information. You can collect email addresses from users and send out updates for when things change in the insurance industry. Yes, insurance websites are nice for displaying your services, but the true value rears its head when you start getting creative.
What Should Your Website Include?
For example, some insurance agents list resource links on one of their pages, sending users to places that are more likely going to guide them through the insurance process. It’s also not a bad idea to have some sort of consultation or booking form that grabs contact information from people who are looking to speak with you. All of this can be accomplished with the help of a WordPress theme for insurance agents. Not all of them are primarily built for the insurance game, but they all work well in displaying your services, providing blogging opportunities and giving you many widgets to market to people in the future.
Best Insurance WordPress Themes
Keep reading to learn more about the best WordPress themes for insurance agents.
As you may have noticed by the name, the InsuranceAgency WordPress theme is a viable option for all insurance agencies. It’s sold through the ThemeForest market and the Seller has some amazing ratings. The theme has a professional design, with a drag-and-drop builder for those who don’t want to touch any code. In general, we find that both beginners and advanced users are excited about drag-and-drop builders. The theme comes with “Get a Quote” forms, which are all customizable. You can change the fields and even brand them to fit your agency a little better. The working contact form is a nice way for people to get in touch with you, while the 100% responsiveness is sure to help people out who are looking up their insurance information on a phone or tablet. This theme stands out primarily because it has quite a few unique sections to play around with. One of them is the About Us section which lets you share a bit of information about your agency.
Several calls to action are incorporated onto the page and a few animations ensure that users are more likely to give you a call. The parallax image background is one of our favorite parts of the theme because it allows you to insert an image that best represents your brand. Talk about all of your insurance plans in a slider and upload documents for users to download if they need to file a claim. These documents are ideal for making your own resources page. A Google Map is embeddable on the contact area and we recommend outlining all of your agents on one page if you have more than one agent. Along with spots for the agency timeline and references, the InsuranceAgency WordPress theme has all the tools you need to get the word out there about your insurance business.
The ConcordInsurances WordPress theme offers the ideal solution for a financial adviser or insurance broker. Overall, the ConcordInsurances theme includes a completely responsive layout, which looks great on all mobile devices. This is an SEO ready theme, meaning that combined with the blog you shouldn’t have any problems boosting your search engine rankings. Along with that, the theme includes an AJAX contact form, which loads up quickly and keeps you in touch with all of your customers. The backend is where you’ll locate all of the customization options. You can change fonts and colors if you don’t like the default settings. This is great for branding your site and finding the right style that matches with the rest of your brand. If you’re a more advanced designer, you can also play around with the HTML and CSS, since these are available as well.
Your purchase comes with a one-click demo import button, which expedites the design process quite a bit. Various shortcodes are also included with the theme, meaning that if you need to make a button or column, all you need is a quick shortcode. The drag and drop elements include social media buttons and a fancy slider. This means you don’t need a third-party plugin for either of these to work and you’ll be able to connect with users through other platforms. Team members, testimonials, and portfolios are just a few of the sections you can create and manage for your homepage. None of these sections require any coding, so you add your content and preview the results on the frontend. If you’d like to upload images of all of your agents, it should only take a few seconds. Along with a huge photo gallery, mega menu support, and animated content, the ConcordInsurances WordPress theme has a rather powerful interface for you to make your insurance company look good.
Business from MyThemeShop
The Business WordPress theme comes from the folks at MyThemeShop, which means it’s both affordable and professional. The Business theme includes support for WooCommere, which is a nice feature to have as an insurance agent. Why is this the case? Because you may eventually want to sell an eBook or even collect payments through your website. Regardless, the WooCommerce plugin has the tools you need to setup physical or digital products while collecting money through a reliable payment processor. The fully responsive layout is one of the better we’ve seen for insurance agents. All of the images, text modules, and other elements look great on a mobile device. The professional design is completely customizable on the backend and it includes templates for contact and portfolio pages. This way, you can change what fields you’d like people to submit when they send you an email. In addition to that, the portfolio page can serve as a way to talk about the companies you have insured in the past.
Browse through over 500 FontAwesome icons and pair them with columns or lists of your services. These icons are known to work well in the insurance business because they are known to liven up some of the duller topics. The unlimited colors and backgrounds are wonderful for branding your site and developing a look that is synonymous with insurance. Try a mega menu if you plan on having lots of pages and check out how the mobile menu disappears until a user clicks on it. This is a unique feature that consolidates the menu in order to show the most important content. The parallax page offers a way to get super creative for your customers and it pairs well with Google Fonts since call-to-action text works so well when placed on parallax backgrounds. Along with translations, social media buttons, and more, the Business WordPress theme is a force to be reckoned with.
The Corporation comes from the folks over at Elegant Themes which guarantees the theme will have a stylish design that’s bound to impress anyone who lands on your site looking for an insurance quote. The theme features a beautiful slider at the top which is the perfect place to include a brief information about your insurance agency or provide a call to action that sends visitors to your sales page where they can request a quote.
The Corporation theme also includes several page templates such as Contact page, Gallery page, and more. Use the Contact page so visitors can contact you to learn more about different plans you offer and use a gallery page as a portfolio to showcase previous clients. The theme can be customized via the theme options panel where you can adjust colors, toggle different widgets on and off, include various scripts, and more. On top of that, the theme includes various shortcodes such as testimonials, pricing tables, buttons, content boxes, and more. All of the shortcodes require zero coding knowledge which is all the more reason to check out The Corporation theme.
ConsultingWP is a modern business and finance theme that is the result of heavy research of business and finance industry. Because of this, it would be a great fit for not only for insurance agents but for accountants and any other professionals who need an online presence. The theme comes loaded with all the right features such as different demo layouts featuring full-width sliders, video sliders, full-screen images, and more. Various headers give you the ability to create the perfect layout for your brand and the homepage itself uses a column-based layout to feature your services which can be highlighted with pie charts and graphs. Use call-to-action boxes to showcase the best features of your insurance company and include testimonials and logos of previous clients to build social proof.
The theme also includes industry-specific page templates such as case studies, services, team members, and more. Use the blog page to share insurance tips with your target audience and take advantage of the Visual Composer plugin to easily modify the layout of the pages. The theme options panel allows you to customize colors, fonts, upload your own logo, and many other settings that will help you integrate your brand into your website.
Biznex is a business WordPress theme with modern, clean, responsive layout, beautiful parallax effects and a complete set of advanced options which allow you to create a stunning online presence for your insurance agency. You can choose between a one-page or a multi-page layout, both of which feature a stunning full-width slider with text overlays and call-to-action buttons which encourage users to check out different insurance plans or to request a quote. The call-to-action buttons are particularly effective on parallax background which are sure to add visual appeal to your website. Use the shortcodes to create special offers, buttons, pricing tables, tabs, team members and more. Feature your most reliable agents with the team member shortcode and show a variety of insurance plans you offer straight on your homepage without touching a single line of code.
The theme is also responsive which means people can access the information even when they are on the go and you can take advantage of various customization settings to incorporate your own brand. AJAX contact form makes it easy for anyone to inquire about your services and plans and Google Maps module provides easy directions to your office.
The LegalPress WordPress theme has the features for insurance and legal websites, so we like it quite a bit considering you get a layout that is strictly business. Sometimes an insurance company is only interested in getting the essentials up online, so this is the option for you. Your contact information and logo sit at the top of the page and a Free Consultation button is provided to quickly bring in clients instead of talking to them on the phone. The LegalPress theme includes a slider to showcase some of your services. The slider has overlaying text and buttons, both of which improve your chances of getting people to click through to other pages.
Several icons can be placed throughout the website and you’ll notice that many of them are designed to work perfectly with the law or insurance business website. The Meet the Team module is great for showing customers the people they will work with. This not only gives your business a more personal touch, but it shows your workers that you appreciate them. Testimonials can be featured right on the homepage and a large map embeds into the theme for users to find your actual location. Post a widget that formats and displays your most recent blog posts in a reasonable fashion. You’ll notice that quite a few of the widgets completely replace third-party plugins that would otherwise slow down your site. Therefore, we highly recommend the LegalPress WordPress theme as one of the top options for insurance agents.