Did you know that it was estimated in 2016 that by the end of this year, 51% of all companies would have an executive in place that directly oversees their company’s content marketing strategy?

The truth is, content marketing works. And more than ever, people with business websites of all sizes are realizing this. In fact, all of the most successful businesses already know this and take advantage of including high quality, written content on their website to engage new customers, convert more sales, and drive revenue.

It can be hard to publish valuable blog content on a regular basis.  Especially if you are trying to run a growing online company. However, while it can be difficult to justify spending time crafting blog content for your website, it is not difficult to see the benefits of doing so. That’s why today we are going to take an in-depth look at what exactly content marketing is and the top reasons why your website needs a blog now.