Thinking of starting a fashion blog? From style blogs like Polyvore to street-style blogs, there are many ways to get involved in the online world of fashion. This post takes a look at some of the top bestselling fashion WordPress themes of the year.
But before we dive into the list of themes, let’s first take some time to discuss the qualities you should look for in a theme if you want your website to truly standout.
What Should a Fashion Website Look Like?
The current trend in web design leans toward minimalism, so most fashion websites are in keeping with that overall look. To be specific, fashion sites tend to have a lot of white space around large images and large typography. This keeps the focus squarely on your content. It should also have an easy-to-navigate menu, social media integration, and gallery features to display your latest work or collections.
Theme Features of Note
When looking for a theme for a fashion website, you’re going to want to select one that includes plenty of image optimization and gallery features for showcasing your images. You should also look for a theme that gives you a few layout options for perfecting the look and feel of how you display your work, social media icons, easy navigation options, and customization options to ensure the site stays in line with your overall brand.
Best Fashion Themes for 2017
Now, enough delay. Let’s get on with the list!
Alice's Lingerie Store and Fashion Boutique
If you’re looking for a modern, flexible, and highly customizable website for your online store of lingerie, fashion boutique, or clothing and accessories, then Alice’s Lingerie Store and Fashion Boutique WordPress theme is the right choice for you. This professionally-designed template comes with plenty of features and functionalities including eCommerce support, 3 homepage layouts with different features, and a gallery section for showcasing your amazing fashion photography.
A clean and engaging blog is provided to help you share your knowledge of fashion, build authority, and attract extra traffic to your website. Social media integration allows you to connect with your audience on Instagram, Pinterest, Facebook, Twitter, and other social platforms. Other features of this theme include compatibility with many popular plugins so you can easily enhance your site’s functionality, multi-language support, automatic updates, parallax effect backgrounds, and extensive documentation and support in case you need help.
Street Style Theme
The Street Style theme for fashion bloggers is the ideal jumping-off point for almost any fashion business or news media site. The theme is beautifully designed to perfectly match the needs and aesthetic of the current fashion blogging industry. You can customize every aspect of your website through the theme options panel. Your blog page will have extra visual appeal thanks to the beautifully styled Recent Posts feed while the responsive design will ensure your entire website looks great on any device. If there’s only one theme you try for your next fashion website project, this should be it!!
Fashion Blog Theme
The Fashion Blog theme for WordPress is the ultimate fashion blogging platform for any fashionista, whether you’ve been blogging for years or are just starting out. Featuring a full-screen video option on all pages, including the frontpage, plus full-screen banner, or a built-in frontpage slider! This theme offers more value and greater flexibility than any other fashion theme and has won praise from bloggers and readers across the web. Don’t miss out on the opportunity to use this incredible theme!
Grateful Fashion Theme
If you are looking for a feature-rich fashion blog layout that puts your content front-and-center, look no further than the Grateful theme! Grateful Theme provides you with a brilliant blank canvas to work from. The responsive design highlights a vertical navigation at larger browser levels, and you can use all sorts of post formats for galleries, video/audio, quotes, and more! Grateful is built on the Redux Framework and includes a variety of shortcodes to use to further customize and enhance your content.
Build the ultimate fashion shop using the Jakiro theme from LunarTheme. It comes with all the tools you need to build a successful online store, but it also just exudes luxury and good fashion sense from every pixel. Your latest style creations will be in good hands while housed in this stunning theme.
Jakiro is fully responsive, of course, and provides a flawless and intuitive user interface and user experience, which helps increase sales. It’s ideal for fashion but can be used to sell accessories, jewelry, and even furniture should you so choose. It comes with six different homepage options and unlimited layout possibilities, multiple blog layouts, full WooCommerce integration, full documentation and support, and access to a full support center. This theme also provides four different header options, unlimited product category and product pages, color and sizing options for each product, SEO optimization, speed optimization, Font Awesome Icons and Google Fonts, parallax effects, custom widgets, a drag-and-drop page builder, a full theme options panel, demo content, and more.
As if all of that weren’t enough, this theme also comes with several premium plugins including Visual Composer, Slider Revolution, and Easy View Shortcodes. All around, Jakiro is an obvious choice for any fashion store with a luxury edge.
Infashion is a super clean and modern fashion WordPress theme that offers a huge suite of theme options including unlimited colors, typography, shortcodes, and custom widgets so your website will look amazing. This theme offers nine post formats including Audio, Video, and Gallery Slideshows so there’s a lot of variety and opportunity to customize your post content. This theme has many of the features of a classic lifestyle blog layout, like high-contrast images on a white background, a nice use of thumbnails in the sidebar feeds, and an “About Me” widget, but it also has a few stand-out features, like an awesome thumbnail slider that runs the length of the page above the logo and a super cool footer thumbnail feature, driven by Instagram.
Style is a pretty, light WordPress fashion theme that is great for bloggers and magazines. It is fully responsive and widget-ready, with ready-to-go advertising space in the sidebar, related posts feature below the blog post and in-post pagination. The fully packed options panel is the control center for all your theme’s customization and includes layout styling, social media, navigation styling, typography options, slideshow controls, and more. On top of that, you can style your posts easily, without having to write your own code, thanks to a variety of shortcodes.
From Zig Zag Press comes Bijou, a multipurpose portfolio theme built on the outstanding Genesis framework from StudioPress. Bijou includes a full gallery and portfolio, with multiple layouts for each one. There are a variety of shortcodes you can employ to assist with customization, and the frontpage layout gives you ample room to highlight your products and services. The theme options panel allows you to customize the design aspects to best suit your brand, while the responsive design will help your website shine even on mobile devices.
Magazine Pro is a brilliant theme from StudioPress, the makers of the Genesis framework. The Magazine theme is perfect for the style bloggers, with 4 color styles and 6 layout options, custom menus, headers, theme options, and more. Organize your frontpage by post categories and featured articles, and use the built-in ad space to make money on your blog. The theme customizer allows you to tweak the theme’s settings, color scheme, and content and see a preview of those changes in real time.
Vogue is a minimal magazine theme that would work perfectly for the fashion or beauty blogger. Look for an image-rich frontpage with clean lines and a sleek use of interesting typography. Whitespace and contrast are just two of the things that make Vogue an elegant theme, and the design fully complements your content without any visual distractions. The theme is fully responsive and is coded in valid HTML5, providing a strong backbone on which to build your lifestyle blog. A powerful theme options panel allows for full customization of all colors and fonts, including unlimited use of Google fonts.
Saturation is a high-impact WordPress fashion theme geared toward style bloggers. Its fully loaded options panel lets you customize practically everything about the site. The theme comes equipped with built-in advertising widgets so you can easily embed ads in the header and sidebar. This theme is simple and easy to use, letting you put your best face forward in no time at all. Saturation includes other custom widgets such as Google+ badge widget and others. The included shortcodes help you build, structure and style your posts and pages in a flash, letting you set up a complete website in minutes.
The News Pro theme offers a dual purpose, meaning it can be used either as a fashion/clothing website, or as a fashion blog. It sports a minimal/modern layout and a nice use of sans serif typography. It is fully responsive and is built using HTML5. Choose from two unique layout options and eight color variations to fit your brand. The homepage can easily be customized with various widgets and thanks to the fact that this theme is a child theme for the Genesis framework, you can rely on powerful customization options and a strong foundation for your website that’s built for speed and optimized for search engines.
Kustrix is a perfect match for building fashion and beauty blogs. It is one of those trendy WordPress themes that feature GPL license, giving webmasters total control over the number of the theme’s usages on an unlimited number of web projects. The template is enhanced with WordPress Live Customizer, which allows one to modify the layout and see all changes live without the need to re-load the working space. This is a fully editable template coming packed-full with extra page templates and handy widgets intended for its more effective modification. It is responsive and SEO-friendly. Detailed documentation and free 24/7 support are included.
The FashionBlog theme is a beautiful, minimal, magazine-style WordPress theme designed with the fashionista in mind. Expect to find unlimited color and font variations which can be customized through a powerful theme options panel. A unique feature of this theme is the ability to set a background pattern from a library of images packaged with the theme or upload and use your own. The theme is fully responsive and comes with a range of premium features like shortcodes and custom widgets which further facilitate customizing the layout of your website.
The Marilyn theme is designed just for the lifestyle bloggers, so a fashion blog is a perfect fit for it. This theme offers a clean and modern design, making it a great candidate for a street-style type blog or any other format in the fashion blog realm. The theme provides a range of responsive layouts to choose from and offers customizable branding as well as a stunning slideshow to make your website stand out.
From MyThemeShop comes Yosemite, an Apple-inspired blog layout that is optimized for advertising from the start. You can choose from a full-width or sidebar-enabled layout, further customize the theme in the options panel, and use the mega menu to organize all your content. A built-in rating system enables content reviews and ratings, which might be helpful if you’re looking to post product reviews. With a newsletter plugin, as well as being optimized for AdSense, page views, and readability, you’ll see elevated levels of user engagement thanks to Yosemite.
Single is a really cool, high-impact WordPress theme that could be great for fashion bloggers. It features a portfolio, blog, shortcodes and testimonials. While this has been traditionally marketed as an agency theme, it could also serve as a style magazine theme, highlighting various products and writers. This is a child theme for Genesis framework, which means you get a strong foundation for your website, and you can take advantage of the powerful customization features that come with it.
Beverly is a classic blog theme from the great folks over at BluChic. Look for fully responsive minimal layout, making this magazine or blog theme a perfect fit for this collection. All of the BluChic themes have a feminine touch, and this theme is no different with its soft colors and lovely use of fonts. Use the built-in frontpage image slider to really make your blog shine. Add links to your social media profiles so you can connect with your fans on their preferred social media network. Customize the colors and upload your own logo to display your unique style, and rest assured your theme will look great on all devices thanks to its responsive design.
The Lynette theme offers a hybrid layout capturing both classic blog features as well as a clean magazine layout. This would be a great platform to build an active lifestyle blog. The frontpage displays categories of posts in an attractive two-column layout, or you can choose from several additional layouts. This theme is fully responsive and offers a featured image frontpage slider. You can choose your own color scheme and upload your own logo for the perfect branding experience, while the translation-ready features of the theme will allow you to reach a wider audience.
Mag XP is another great option for WordPress fashion themes. It features a unique frontpage slider with four custom homepage layouts, an options panel that lets you control the colors, fonts, and other important elements, and it looks great on mobile devices! The theme also offers integration with WP Review plugin so you can add your own reviews and star ratings to your website, or use one of the numerous ad sections to promote affiliate companies or display ads. Parallax scrolling effects will surely capture your visitors’ attention, while the social media options will allow them to share your content with their own network.
Hades is a super modern magazine WordPress theme that would create an ideal platform on which to build a hip, minimal, fashion mag. Look for a wide range of magazine-type features, like “Breaking News” bars and social media integration. The theme is fully responsive and degrades flawlessly into a mobile version that looks just as good as the full-width version. Nine custom widgets, styled typography, and custom shortcodes will provide you with plenty of features to customize the design and create your dream website.
A very cool, dynamic theme, Gallery is a perfect WordPress fashion theme if you are in the market for one. Its unique frontpage layout is sure to attract your users’ eyes, and you can choose from a variety of page options, including galleries, gallery sets, full-width, and more. Plus, you can add a rotating slideshow background to any page you want! The theme is fully responsive and cross-browser compatible, which means your website will look great no matter which device or browser your visitors are using. The theme options panel will let you tweak colors, fonts, layouts, and more. Finally, the SEO optimized code will make sure your website is easy to find by the search engines. Way cool!
Victoria is a powerful fashion, blog, and eCommerce WordPress theme. Choose from a wide range of layouts and styles ranging from newspaper columns, a glossy magazine or a more classic blog. This theme is fully responsive and comes packaged with Revolution Slider, allowing you to build complex image and video sliders. The eCommerce aspect of this theme is powered by WooCommerce. You can include video backgrounds for extra visual appeal, while the theme admin panel will allow you to control every design aspect of your website. One unique feature of this theme is the “wishlist” option, which allows your visitors to easily create their own personal list of favorite products to revisit them later on.
Tequila is a clean and versatile WordPress theme that has a ton of layout options – you can choose your background color or pattern, and you can choose from a selection of preset color skins that will alter the colors throughout your site. A healthy list of shortcodes gives you added functionality, and 6 various page layouts let you control how many sidebars you want, where they are positioned, and more. The theme options panel lets you change any of the design styles easily. On top of that, Tequila is built with SEO in mind and translation-ready features tthat allow you to reach a global audience.
Onepage is a perfect option for a WordPress fashion theme. It has a drag-and-drop page builder and a unique blog layout. The design is row-based and has plenty of white space, so your content really shines. There are special jQuery effects throughout on hover states and other related elements. The theme options panel allows you to customize every aspect of your website, and the theme itself includes a counter section, portfolio section, Twitter feed, testimonials section, client section, and much more. Parallax effects will grab the attention of your visitors, while the blog section will allow you to share tips and tricks with your loyal audience. This theme is a must-see!
Fame is a super-flexible fashion, eCommerce, and blog theme. If you’re looking for a platform with lots of room to scale, this is a good option. Look for a fully responsive design and Retina image support. Fame offers a wide range of layouts and styles, making this a theme you can use many times if you have multiple projects on the horizon. It’s WooCommerce ready and comes packaged with a powerful page builder, making custom formatting of posts and pages possible through the WordPress UI. The advanced theme options panel also allows you to customize every design aspect of the theme, from fonts to colors and backgrounds.
Repose is a flexible WordPress theme that is WooCommerce-supported and optimized for AdSense, so you can integrate as much advertising and as many products as you want in your style blog. Repose also includes support for video posts so you can attract as many visitors to your website as possible and the theme is completely customizable through the theme options panel. Custom widgets are also included to easily add extra features to your website. The included shortcodes help you add styling and functionality to posts and pages, making building content a breeze. All of this is paired with a responsive design, which will ensure your website looks good on all devices.
UnPress is an uber-modern magazine theme that puts Retina-ready images front and center. The theme is fully responsive and comes with a huge number of page and archive layouts so you’re never boxed in. The overall design is super minimal and sleek and incorporates a range of parallax effects and on-scroll motion. The theme comes with a powerful built-in page builder to construct complex responsive layouts, and the integration with Revolution slider will add an extra visual appeal to your website. Custom post types such as interviews, galleries, and videos will allow you to share different content types with your audience. Finally, add an unlimited number of sidebars to display extra content and style each blog post individually to make the most impact on your audience.
Tempest is a super-modern magazine and blog theme best suited for clothing labels, style blogs, and fashion websites. The use of high-impact Retina images alongside clean typography sets this theme apart. The theme is WooCommerce ready and comes packaged with tons of shortcodes and advanced features. The theme options panel allows for complete control over color, font, and design.
With its WooCommerce integration, you can implement and manage your own online store, run coupon codes and process payments for your own designs or for third-party clothing products. A contact form is included for staying in touch with your customers, and the translation-ready nature of the theme allows you to reach a global audience. Several post formats come with your purchase, and users can even visit your site and rate the posts they read, adding social credibility to your site while generating conversation about fashion trends or style faux-pas.
The Angel theme was designed for models and modeling agencies but has a fantastic blog layout that makes it a great candidate for a beauty blog as well. This theme offers a high-impact, full-screen background image and frontpage layout. Look for a powerful theme options panel chock full of settings to customize your website’s colors, fonts, and layouts.
The unique page builder is available to tweak the layout of your website without the need to touch any code, while the unlimited portfolio grid-style pages ensure that your galleries and portfolios always look stunning. The Angel theme incorporates over 700 Google Fonts into your design process and the translation-ready nature of the theme helps you reach out to those who may not speak your language. The theme also includes a full blog, shop, and several post formats for implementing anything from “About Us” pages to contact details.
The Miao theme is all about providing a beautiful way for fashion bloggers to share the most recent trends and styles. The theme comes with multiple styles in one package and includes seamless integration with WooCommerce. This means that you can start selling your own clothing line or any other merchandise you may have. The Miao theme is completely bbPress ready, allowing you to manage your own forum and build a community around your fashion blog. The responsive options offer multiple blog templates, including a standard layout with sidebar and a grid-style masonry layout.
The visual page builder is one of the best features, since it helps generate a professional looking website without knowing much about coding. The Revolution Slider is usually sold as a premium plugin, but you get this powerful slider solution for free when purchasing the Miao theme. The theme also includes multiple shortcodes for quickly making buttons and columns, along with demo files so you don’t have to start populating your fashion website from scratch.
StyleShop by Elegantthemes
The StyleShop theme is a product from the ElegantThemes company, which means that it has some simple elements that deliver huge results. This one is no different, and it is suited for fashion blogs and businesses in its grungy “look and feel,” with the black backgrounds and solid visual media.
Let’s start with the header. This slider area supports high-resolution images, which is a must-have for all fashion websites. In addition, you can implement overlaying text and buttons, creating a funnel to your sales pages. You can also send users to the most recent blog post about which men’s styles are in this year. The page templates give you plenty to work with, seeing as you can make a portfolio to impress clients, or integrate a contact form to keep in touch with your readers. It doesn’t really matter which part of the fashion industry you’re covering, because the branding tools can be adjusted to meet your needs. Several shortcodes are packaged into the StyleShop theme, making it easy to insert little elements like buttons.
Moving forward, we enjoy the fact that StyleShop has full support for the WooCommerce plugin. You can feature seasonal offerings that appear toward the top of the page by using thumbnail images and links. A full blog comes along with the StyleShop theme, so whenever you share a blog post, you can get a boost in search engine results. Additionally, your customers will appreciate little fashion tips from the company they buy their clothes from.
The theme offers a footer area to insert widget modules like the hours of your store, or use a custom text widget to talk about anything you want. Share logos from your partners or the publications you’ve been featured in, and consider changing around the navigational menu to meet your own needs. Overall, the StyleShop theme has a sleek design, and it should be a primary contender for webmasters seeking fashion themes.
Gleam is truly one of the most unique themes from Elegant Themes. The entire homepage consists of a beautiful full-width background image with nothing else but your logo and a hidden navigation menu that appears after you hover over the logo area. The theme has the ability to add custom background photos for each page, which means it’s easy to create a stunning appearance for each page of your website. The theme also comes with a full-screen portfolio section, giving you a new way to display your work.
Use the theme options panel to easily customize every aspect of your website, from colors and backgrounds to fonts, layouts, and sidebars. You can also take advantage of various shortcodes to add more complex elements such as accordions, tabs, buttons, and more without touching a single line of code. Gleam also includes AJAX loading, which ensures your website will always load fast, and you can also easily translate your website with the help of localization files.
InStyle is a bold and beautiful theme with the ability to create custom, rotating background images for each section of your website. This is a perfect way to grab your visitor’s attention. The homepage displays your posts in a grid-based layout, with each post featuring a thumbnail and a brief excerpt of the post. Uploading your own images to use as backgrounds is easy and allows you to create a different slideshow on every page.
The theme includes a powerful theme options panel which lets you control every aspect of your website’s look and feel. You can easily modify the colors, fonts, layouts, sidebars, and much more. With the theme’s large collection of shortcodes, you can create beautiful and complex layouts without having any coding knowledge. The theme also includes various page templates so you can easily create a portfolio page or About Us page. On top of that, it’s easy to translate your entire website with the help of localization files so you can reach visitors from other parts of the world.
TheStyle is an elegant and minimal theme with a dark background that lets your content shine. The homepage features a beautiful grid-based layout that lets you present your content in an organized fashion. Each post allows for featured images, which are sure to draw your visitors in. The footer section has widgetized areas that allow you to add additional content blocks, such as a Twitter feed, your social media icons, a Recent Posts list, and more. Individual posts have a sidebar as well, where you can include even more widgets. TheStyle theme will give your blog a unique visual impact, and thanks to its unique jQuery-enhanced fluid-width design, your posts always get displayed in a way that is best suited for your visitor’s resolution.
In terms of customization, the theme comes with five predefined color schemes that can easily be customized in the theme options panel. You can also adjust your website’s layout, sidebars, typography, and much more. As is the case with any theme from Elegant Themes, TheStyle includes translation files and plenty of shortcodes to make customization even easier. Various page templates give you access to pre-made styles and functions, so you can create galleries, contact pages, sitemaps, blog feeds and much more.
Check out the Pretty theme if you are a makeup and beauty blogger who wants to monetize their website. This is a beautiful theme with minimalist design, keeping the focus on what matters most. The responsive design looks wonderful on all mobile devices and the three types of sliders ensure that you can convince people to keep reading once they land on your website. Turn your blog into an online store with the WooCommerce integration and use the limitless font options to find the most pleasing font combination so your content is always legible.
You can also customize the rest of your website through the backend and the 24/7 support help desk is always around to guide you through the development process. The detailed documentation isn’t that bad either, in case you’d like to solve problems yourself. Custom blog templates and post types add variety to your site while the filterable portfolio section is a great way to bring in new clients if you’re trying to run your own freelance beauty business.
Consider the Troy theme if you’d like to place your logo front and center and putting an emphasis on your brand. This is a truly unique theme with colorful modules and a default pink and purple color to make it a little more feminine. However, you can easily customize the default color scheme and implement your own brand colors. Custom widgets are perfect for adding your social media links and the responsive nature of the theme makes it look nice on all types of devices. Troy is translation-ready so you can easily translate your website and it has several post formats to add some variety to your website.
A search bar is included at the top of your site, allowing for visitors to browse exactly what they want to read. Use the shortcodes to add tabs, buttons, and columns while the newsletter subscription widget allows readers to sign up for your email list. The theme also includes lots of other widgets, such as social, text, category, and Instagram widgets.
The Beautiful WordPress theme comes from the folks at StudioPress, meaning it works with the Genesis Framework. Beautiful provides an elegant look, with plenty of white space and some rather feminine icons that work well for the beauty industry. A custom header is provided, and the custom menus work allows readers to navigate your site with ease. The fixed width layout is a wonderful way to bring user eyes to the center of the content and the landing page is guaranteed to land you some sales in case you’d like to monetize your site.
Beautiful is mobile responsive which means it looks and works great even on smaller devices. A contact page is included, allowing readers and potential clients to contact you with ease. Use the social buttons to grow your followers on social media. Several advertisement areas ensure that you can add third-party ads or even sell ad space to monetize your site, while the search bar allows your readers to easily find content they are interested in.
The Simply Charming theme runs on the Genesis Framework, which is a great way to ensure that your site changes never get lost. Simply Charming provides a parallax effect which is a great way to capture the attention of your visitors and add visual appeal to your website. The cool part of a parallax effect is that it will never slow your site down. Simply Charming works on all mobile devices and it offers seven color schemes to choose from. The three layout options are nice to add variety and the custom background is a great way to add a touch of your personality.
You can upload your own logo through the backend and play with the various styled plugins that are included. For example, the Genesis Enews Extended plugin helps you grow your email lsit, while the Genesis Responsive Slider has the tools you need to share promotions and events in a stylish way. The Simple Social Icons plugin is also great for quickly getting social buttons on your site, without the need for any coding.
Consider trying out the Anna Grace WordPress theme if you’re interested in a stylish, elegant take on the beauty theme. The responsive design resizes beautifully to fit on devices like iPads and phones. The blog page content uses sidebars, but these can also be removed if you’d like a full-width setup. The frontend design is structured around the blog, using a centered logo in the header and a sleek navigation menu that provides easy navigation around your site. Fashion and beauty blogs will find this theme appealing, considering it has a more feminine look, with pink and white colors. Since the sidebar is so prominent in the Anna Grace theme, it’s worth mentioning some of the elements you can add with sidebar widgets. Add a profile widget with your photo and a short biography that leads them your About page. Share your latest pins from Pinterest, and add a search bar to make ti easy to find specific content.
Each blog post has social media sharing links, with stylized typography that matches the overall mood of the theme. The theme also allows you to add a signature towards the bottom of each article. The shortcodes help you add headings and contact forms and they ensure that you don’t need to know any code. Create image galleries to show off your best beauty pictures and use the page templates to generate a sense of variety as users scroll through your site. The page templates include carousels, sidebars, full-width and centered pages. Color customization is fairly easy from the backend, so if you like the Anna Grace layout, but not so much the color combination, feel free to change them to the colors of your brand. Along with Google Analytics integration and PSD files, the Anna Grace theme is a great choice for all beauty and fashion bloggers.
How to start a fashion blog
If you are just starting out, you will also need to know the basics on how to choose a domain name, get hosting and install your theme. Take a look at our how-to guide, which includes all this and more: