When building a website, regardless of the customers and overall business strategy, it helps to get noticed. Some 40 years ago this required you to have a listing in the phone book. You might also get some radio spots or billboards. Although a few of those marketing tools are still effective today, the phone book has transformed into something completely different. That’s right. It’s the internet. Search engines like Google and Bing are the only companies you need to utilize in order to make an impression on internet browsers.
Why is SEO Important
People make their purchase decisions based on quick searches they punch into Google, so if you’re not coming up in those searches, you won’t do much business. This is particularly true for local businesses since most devices search based on location. So, if someone is standing ten feet from your hardware store and no reviews or search results come up when they look for a place that sells wrenches on their phone, you’re completely out of luck. That’s where search engine optimization (SEO) comes into play. Large businesses spend millions of dollars every year to boost their search engine rankings, but not all companies have that cash to spend.
How does WordPress Help with SEO
Luckily, the WordPress platform is designed to make it much easier for you. It also helps to have an SEO optimized WordPress theme, considering various other elements come into play when talking about making a name for yourself on the search engines. From reviews to mobile responsiveness, various features are required.
High Impact SEO Optimized WordPress Themes
Keep reading to learn about the best SEO optimized WordPress themes on the market.
The Yosemite WordPress theme starts the list of strong because it offers a beautiful interface that’s based on Mac’s Yosemite. This means that the clean structure and mobile responsive nature of the theme will help out a great deal when it comes to search engines such as Google and Bing. It offers a well thought out design that increases engagement, along with compatibility with review and mega menu plugins, both of which work wonders for showing search engines your credibility. Placing AdSense advertisements on your page is a bonus, but parallax scrolling is a wonderful way to grab attention without slowing down your site. If you’ve built websites in the past, you know that a slow website is a terrible thing for search engine optimization. That’s why parallax scrolling is one of the best animation features you can find.
The theme is optimized for SEO, but a few other elements stand out as well. Social media buttons are integrated into the design, prompting people to share your content and building credibility when more people share your stuff. The shortcodes come in handy when trying to build a website quickly and the author box has been known to boost search engine rankings since it makes it more obvious as to who has written the articles. You’ll also notice the Yosemite theme provides breadcrumbs which guide people through your site. This is another signal for the search engines that your site is well structured. In terms of customization, the Yosemite WordPress theme has unlimited colors and background options, making it perfect for developers of all experience levels. The retina ready icons and Google Fonts work nicely for branding, which is another area you should focus on for search engine recognition. Overall, the Yosemite theme is one of the top choices if you’re looking for SEO features packed into one beautiful theme.
Avada is one of the best selling themes from Theme Forest, and for good reason. It’s like a WordPress Swiss Army Knife since it includes tons of layouts which can be used for various types of industries. You can easily create a church website just as you can create a hotel website. Either way, the meta data is built-in to give you a head start on showing the search engines what types of products or services you offer. The drag-and-drop Fusion Builder helps out with your design process, while the WooCommerce integration ensures that you can sell physical or digital items. Avada is responsive which is another ranking factor when it comes to SEO. After all, Google has made it quite clear that a non-responsive site is going to move down in the rankings.
When discussing design tools, the theme includes a wide variety of interesting options such as a shortcode generator, mega menu, and the Fusion Slider. We like the Fusion Slider for SEO considering it makes it easy for sharing images and information about events, promotions, and other content that may relate to your business. The demo content importer means you don’t have to start your design from scratch and the one-page parallax feature creates a beautiful effect without slowing down your website. Dark and light skins are offered and you can choose from an unlimited amount of color schemes to integrate your website with the rest of your brand. Along with FontAwesome integration, the theme includes a few translation files, which is nice for reaching out to people who speak different languages and showing Google you’re focused on creating valuable content.
If you’re interested in an SEO optimized theme with feminine characteristics, look no further than Olivie. The Olivie WordPress theme has an elegant design with girly colors and icons. It also provides a responsive layout that looks great on mobile devices, which is a huge plus for moving up in the search engine ranks. The customizable color scheme helps your design process, along with the logo and background uploads so you can brand your website completely and show the world, and search engines, what your website is all about. A custom menu is provided at the top of the page. This pairs well with various social icons, since they both make your user experience a little better and showing Google your content is well organized. The featured slider has the functionality to showcase articles and other content, keeping people around for longer and encouraging folks to read more content.
One part we particularly enjoy is the newsletter signup form, because it connects with MailChimp and allows you to bring people back to your website for more. In short, the more people that return to your site the better it is for SEO. The Olivie theme has a few translation files, allowing you to introduce your content even to those who speak a foreign language. One interesting feature is that you can choose between a one-page layout or multiple pages. If you select the one-page layout, this makes it easy for users to find content without having to look around for too long. On the other hand, multiple pages ensure that you can fit loads of content onto your site, further increasing the value of your site.
The Olsen WordPress theme comes from the folks at CSSIgniter and it offers a large selection of SEO tools to improve your presence online and make your brand look desirable. It’s a theme meant for lifestyle and fashion bloggers, so keep that in mind when reading this description and testing out the demo. The theme has a minimal design, with plenty of white space and beautiful icons and images. This is particularly useful because users can focus on your content and navigate your website with ease which boosts your SEO quite a bit. The responsiveness is a nice touch and the infinite style variations include over 20 color and typography settings, making ti easy to customize and brand your website. Various post formats help your pages stand in unique ways and the live editing keeps your design process more fluid, as opposed to having to push the preview button every single time a change is made.
The Olsen theme has custom widgets, which are wonderful for fitting more content into your design. Just keep in mind that too many widgets in the sidebar can clutter up your site and decrease the effectiveness of your user experience. The speed optimization is another important SEO factor and the translation files allow you to reach out to a wide variety of people. The social media buttons assist with credibility and the huge slider has overlaying text and buttons to guide people to the most important pages for sales and articles. As with the best fashion themes out there, the Olsen solution has a strong focus on media. You can upload high-resolution images and videos without worrying about slowing down your website and hurting your SEO. Overall, you can’t go wrong with the Olsen WordPress theme because with all the post types, templates and blog layouts, you’re sure to find a look that suits your brand.
When talking about SEO, the Eleven40 theme should always be in the conversation. Since the theme comes from the folks at StudioPress, you’re guaranteed to have a beautifully designed SEO framework. Thanks to the Genesis framework, you receive a solid customization platform and you shouldn’t have any problem moving up in the search engines. Form and function combine together in this theme, presenting a simple, yet stunning take on a blogging theme that is bound to get you some visitors. Not only that, but the theme is completely responsive and looks great even on mobile devices. If you’re not aware, Google has become rather strict with responsiveness, because they tend to award sites that are visible through mobile devices. Why? Because it makes the user experience that much better.
The theme options are all managed on the backend, and you’ll notice that the majority of the meta data for SEO is configured without you having to install a plugin. That said, we still recommend going with the Yoast SEO plugin for better SEO control. The widget areas allow you to include more information on your pages. All of the widgets that go in the sidebar and footer are similar to drag and drop elements and facilitate the setup process. The Eleven40 theme has a customizable header so you can upload your own logo and even include a custom menu or an email signup form. Overall, the Eleven40 theme is one of the best you can find from the folks at StudioPress, so give it a try to boost your SEO today.
Consider the Interactive WordPress theme if you’re interested in a magazine or blog layout for your next website. As with all of the themes on this list, you can expect some high-quality search engine optimization tools at your disposal. The super fast load times improve how the search engines see your website. This also means that people are more likely to stick around on your page since they don’t have to wait for the pages to load. In turn, the search engines give you a little boost in your rank because of your user experience. Speaking of user experience, the Interactive theme has a responsive design which the search engines are known to love. Other than SEO, the Interactive theme includes an off canvas mobile menu, consolidating the menu only for when your customers or readers what to see it. This is yet another example of improving the user experience of your website.
The one-click installation speeds up your development process, while many typography options ensure that you can match your fonts with your brand strategy. Since magazines often feature breaking news, this theme offers a breaking news ticker that can be placed towards the top of the page. The theme has a three column layout, which is a wonderful advantage for a magazine. You have the opportunity to construct your widgets and articles in an organized fashion, all without the need for touching any code.
If you’re serious about taking your blog to the next level, consider the Epilog theme from TeslaThemes. Not only does it have great SEO features but it also boasts a beautiful design. The Epilog theme is coded on top the Tesla Framework which guarantees the code will be bug-free and valid according to the latest and best coding standards. The code is also optimized for speed which is another important factor when it comes to SEO.
The design features also help your SEO greatly, considering the articles are presented in a clean and readable format, along with a beautiful slider and beautiful animations which won’t slow down your website. Font Awesome icons and Google Fonts add visual appeal to your website along with an email subscription form which makes it easy to reach out to your readers and encourage them to come back to you website. The theme is also responsive which is yet another reason for Google to look on your website favorably.
Blogging - Mythemeshop
Blogging is another beautiful SEO theme to consider if you’re interested in creating an online magazine or anyone with lots of content. Notable SEO features include optimized, valid, bug-free code which will ensure your website loads properly as well as fast. The theme also includes several spots to include Google AdSense ads which have also been optimized for search engines. The theme also includes breadcrumb navigation as well as mega menu compatibility to make your content organized and easy to navigate. Typography has been optimized in terms of contrast which helps with readability and gives your SEO efforts another boost.
On top of a beautiful design, individual articles display related articles below which is a great way to encourage readers to spend more time on your website. Built-in schema integration helps you designate sections to make your site more understandable to search engines. Show featured sections to generate more interest in your stories and reduce your bounce rate and use the complete social media integration to grow your following on social media and generate more traffic automatically. Other notable features include parallax scrolling for beautiful animations that won’t slow down your website, the ability to include your own reviews with WP Review Pro plugin, author box to give credit to all your writers, and detailed customization options.
Single comes from the folks at Zigzag Press and it’s a child theme for the Genesis Framework which guarantees your theme will be optimized for SEO since the entire framework includes various SEO features and settings such as the ability to enter your own meta information and headings. Best of all, this is a one-page theme which allows you to present all the information on one page, making it easy to find all your content in a single spot and reduce your bounce rate by minimizing the amount of clicking needed. Stunning parallax animations won’t slow down your website and the responsive design is another feature that helps with SEO.
The theme is best suited for businesses who need an elegant online presence that is sure to encourage conversions and more traffic. The theme includes a slider which is the perfect place to include a call to action leading to your sales pages, along with a portfolio section to show off your latest work with images that are optimized for search engines with proper ALT tags. Use the member section to feature your team members along with the links to their social media profiles where they can promote your business to generate more traffic. The blog section is there so you can share valuable content with your audience giving you yet another way to boost your SEO rank. Naturally, customization options are also available so you can customize the site to your needs and stand out from the competition.